Can a name predict a person’s future success? Venerando Faro’s life and acknowledgments seem to answer affirmatively to this question. Raised in the countryside, he started off as a farmer and became an insightful entrepreneur lately awarded Knight of Labour. He has been able to convert all his sacrifices into fortunate challenges. He took Sicily in first place in the field of floriculture in the Mediterranean area. For the first time in the history of the island, he introduced subtropical species and grafted and budded new crop plants, fostering and spreading the culture of flowers and plants all around. He passed down his love for nature and Sicily to all his family and now the Faros have reached the leadership in several sectors: food and wine, tourism and of course horticulture and botany.