Giò Forma studio


Founded in Milan by Cristiana Picco, Florian Boje and Claudio Santucci, the studio has been turning art, design and cinematographic awareness into beautiful performances for over 15 years. It gathers the skills of designers, architects, graphic and set designers in order to explore the different languages of television, theatre, concerts, exhibition pavilions and international events. Among the most famous tv shows we are proud to mention Adriano Celentano’s show, Vasco Rossi’s concert, the ceremony for the Bicentenary of Mexico and many other installations for fashion events. From China to Dubai, to Rome, to Stockholm, every show turns into a living performance where architectural space reproduces the magic of cinema. Besides, Giò Forma followed the talent of David Livermore in several lyric performances, i.e, Verdi’s Othello in Valencia.


Un nuovo vaso Italia

In collaboration with: Department of Agronomy, Animals, Food, Natural Resources and the Environment (DAFNAE) and Department of Territory and Agro-Forest Systems (TESAF) – University of Padua
Project promoted by: Flormart – Padova Fiere
Adaptation of the contents by: Coloco studio

Italy is the nation with the highest biodiversity in Europe, a fragile and inestimable wealth that makes us unique in the world. We are a bridge built in the heart of the Mediterranean, with an extraordinary range of climates, ecosystems, and landscapes, from the Alps to Sicily. But that is not all: the same reasons that have produced this diversity of plants, animals, and soils underlie the enormous cultural, linguistic and artisan diversity that exists in our nation. The Italian cuisine, the Mediterranean diet, the landscapes of the peninsula, originate from this biological and cultural diversity. The installation represents the nation through a selection of plants that are symbols of its history, of its cuisine, of its ingenuity in constructing a sustainable environment, of its traditions, and also of its future. And it bears witness to the fact that our peninsula has always been at the centre of trade.
For example, it was from Padua Botanical Gardens – the oldest University Botanical Gardens and today a UNESCO heritage site – that the potato, jasmine, rhubarb, and the banana were imported into Europe; and here, too, coffee was first described: an African plant with extraordinary properties. The ways in which plants have travelled show how the world nourished Italy and Italy nourished the world. And this mosaic of diversity can become a reservoir of innovations, the Italian response for a sustainable future made up of quality.