President of Radicepura foundation
In Nomen omen (the name speaks for itself.). There are no other better words to tell the life of Venerando Faro, the Cavaliere del Lavoro (Order of Merit for Labour) known all over the world to have given back to Sicily its first place of excellency. From grower to wary businessman, the achievement of Venerando is a boundless field where sacrifices were disseminated and successes collected. His strength lies in the intelligence to transform difficulties into an opportunity of recovery. In this way, from every small land plot a fertile soil is born where Mr. Faro grafts new crops, adds value to the Sicilian green, introduces tropical species. New challenges and huge investments for the floriculture Academician who was able to diversify the primary sector into successful companies in the tourism and the food and wine industry businesses.